34th Annual E*TRADE Directions

May 12–15 | Nashville, Tennessee

An elite event bringing together thought leaders in equity compensation.

What’s New for Directions 2020

Our goal this year is simple—to celebrate best-in-class ideas, technology, and people in the equity compensation space, and we are excited to showcase innovative thought leadership in a new way in 2020.

We’ve challenged our relationship managers to uncover the solutions you’ve developed for success, which we’ll showcase on stage during the conference in our first ever Innovator Awards ceremony. We would also like to formally introduce attendees to our sponsors to continue sparking equity compensation creativity in years to come.

To top it off, we promise an unforgettable signature event as we continue to strive to outdo what has been done in the past.

We look forward to seeing you in Nashville!




Don’t just take our word for it. Last year, 96% of E*TRADE Directions attendees gave the conference an overall rating of “very good” or “excellent” in the post-conference survey1. Here’s what some of them had to say.

“I consider Directions to be the best conference in the industry. All sessions are practical and very beneficial to stock administrators. Also got a lot out of the roundtable discussions. I wish I had attended the pre-conference training, as the feedback on that was great.”

“Very well organized and so informative. One of the best conferences I’ve ever attended.”

“This was my first year attending. I was blown away by the content provided in the sessions, the networking, and the wonderful location and coordination of all the details. The social events were well executed and a blast. I walked away with great contacts and awesome ideas I can implement.”

“Very upbeat and informative. Enjoyed the hands-on labs, classes, and speakers. The events are always fun, and E*TRADE is very generous with all aspects.”

“Evening events were spectacular, and networking and sharing ideas and knowledge with other attendees were a huge bonus.”

“All of the E*TRADE staff were very welcoming and down-to-earth. I saw it as a celebration of our partnership.”

“The keynote speakers were amazing.”

“The sessions are always very informative. I left the conference with some new tips and tricks, which always gives us a great bang for our buck.”

“E*TRADE delivered exceptional content that I could bring home and apply to my job duties.”

“The hands-on labs were great, and I took away something I can implement or change from every session I attended.”

  1. 2019 E*TRADE Directions post-conference survey.
  2. As of June 14, 2019, Equity Edge Online® from E*TRADE Financial Corporate Services, Inc. was rated highest among partial administration plan sponsors in loyalty and overall satisfaction for the eighth consecutive year (2012–2019) in the 2019 Group Five Stock Plan Administration Benchmark Study and Financial Reporting Benchmark Study. Group Five, LLC is not affiliated with E*TRADE Financial Corporate Services, Inc. or the E*TRADE Financial family of companies.

E*TRADE Financial Corporate Services, Inc. is located at 3 Edison Drive, Alpharetta, GA 30005.

Some of the content for E*TRADE Directions 2020 will be provided by third parties not affiliated with E*TRADE Financial Corporate Services, Inc. or any of its affiliates. No information contained therein will be endorsed or approved by E*TRADE Financial Corporate Services, Inc. or its affiliates and E*TRADE Financial Corporate Services, Inc. and its affiliates are not responsible for the content.

E*TRADE Financial Corporate Services, Inc. reserves the right to limit attendance at its own discretion.

This is not an offer to sell or a solicitation of an offer to buy securities, products or services, by any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation.

The E*TRADE Financial family of companies provides financial services that include trading, investing, banking, and managing employee stock plans.

Employee stock plan solutions are offered by E*TRADE Financial Corporate Services, Inc.

The laws, regulations, and rulings addressed by the products, services, and publications offered by E*TRADE Financial Corporate Services, Inc. and its affiliates are subject to various interpretations and frequent change. E*TRADE Financial Corporate Services, Inc. and its affiliates do not warrant these products, services, and publications against different interpretations or subsequent changes of laws, regulations, and rulings. E*TRADE Financial Corporate Services, Inc. and its affiliates do not provide legal, accounting, or tax advice. Always consult your own legal, accounting, and tax advisors.

©2020 E*TRADE Financial Corporation. All rights reserved.