What is E*TRADE Directions?

Directions is one of the nation’s leading and longest-running conferences for stock plan professionals.

Join us for fresh insights into industry trends and best practices, plus a variety of opportunities to help you optimize Equity Edge Online®, our #1-rated stock plan administration platform.2 You’ll be inspired by dynamic speakers and industry leaders, as well as network with peers from across the country.

Conference Details

Conference fee

$1,250 (includes all sessions, meals, and evening events).


Suggested attire is business casual. For evening events, festive casual attire is recommended. Name badges will be distributed at registration and must be worn during all conference events.

Special needs or requirements

If you have dietary restrictions, require assistance, or need auxiliary aids, please let us know when you register. We’ll make every effort to accommodate your needs.

Conference agenda

Roundtables are back and better than ever. Plus, interactive industry workshops and hands-on labs are geared toward helping you confidently execute plan administration and design, report your financials, and support participants and other key stakeholders every step of the way.

Client lounge

While at Directions, we understand your business doesn’t stop—so we’ve created a designated workspace area to meet your needs. Areas will be equipped with wireless access, refreshments, and quiet space to take calls, respond to emails, or stay connected to the office.

Continuing education

Many conference sessions can help you build knowledge and advance your career with continuing education credits, including Certified Equity Professional (CEP),3 Continuing Professional Education (CPE),4 HR Certification Institute (HRCI) credits, and WorldatWork credits.5