34th Annual E*TRADE Directions
An elite, virtual program bringing together thought leaders in equity compensation.
Agenda
Create your own customized experience from a comprehensive selection of workshops, interactive roundtables, and hands-on labs.
June 9, 2020
1:00pm – 2:15pm ET/
10:00am – 11:15am PT
ADMINISTRATION
Boost ESPP Purchase Power through Cashless Participation
The future of ESPPs is now! Join our panel to learn about a new innovative technology that enables participants to purchase ESPP shares with limited payroll deductions. During this session, we will walk through the intuitive employee enrollment experience to see how participating employees can potentially own more shares than they would otherwise, while maintaining paycheck impacts. With more and more global companies focused on attracting and retaining top talent around the world, this new vehicle is certainly one that can help achieve benefit plan goals for most demographics. We will also review the financial reporting impacts and administrative workflow for managing this process from start to finish.
Rajiv Gosine, E*TRADE Financial Corporation
Aaron Shapiro, Carver Edison
Liz Stoudt, Infinite Equity
CE Credit: CPE, W@W
3:00pm – 4:15pm ET/
12:00pm – 1:15pm PT
INNOVATION SESSION
Online Trade Pre-Clearance Automation
Trade clearance historically has been a manual and often lengthy process that may have required several calls and emails between compliance, legal, and E*TRADE representatives for approval. Meanwhile, clearing trades for some of your top executives can be an up-to-the-minute, high-demand process in which time is of the essence. To help streamline this process, reduce risk, and increase speed and communication, we designed and launched a groundbreaking new online pre-clearance automation solution. Now, through a few simple online steps, the stock plan administration team can set up clearance online, and participants can receive email alerts and see trading windows open in their E*TRADE account. Join us in this session to see the powerful new process in action.
Taylor Jones, E*TRADE Corporate Services
CE Credit: CPE, W@W
June 11, 2020
1:00pm – 2:15pm ET/
10:00am – 11:15am PT
ADMINISTRATION
Tricky Tax Traps and How to Avoid Them
When it comes to complying with tax withholding and reporting requirements for equity award income, it is easy to take a wrong turn. This panel of experienced practitioners will provide you with both the advisor and issuer perspective and help guide you through a host of withholding and reporting pitfalls. Our presenters will give you practical tips for how to stay on the right track. The topics will include:
- The latest tax withholding/reporting changes and enforcement trends impacting equity compensation globally
- The pros and cons of different withholding methods, broken down by equity award type (e.g., RSUs vs. ESPP)
- Keeping up with changes to withholding/reporting obligations, as well as rates
- Setting appropriate withholding rates depending on your employee population
- Dealing with special challenges (e.g., tax withholding and China SAFE, working with Israeli trustees, etc.)
Barbara Gunnufson, E*TRADE Corporate Services
Suhani Akhare, Anaplan, Inc.
Barbara Klementz, Baker & McKenzie, LLP
Mike Browning, Equinix, Inc.
CE Credit: CEP, CPE, W@W
3:00pm – 4:15pm ET/
12:00pm – 1:15pm PT
ADMINISTRATION
Equity Compensation Trends: LTIP Design under Changing Environments
2020 has seen the arrival of major changes in equity compensation design. Amid a backdrop of increased pressure to attend to environmental, social, and governance (ESG) considerations in equity compensation design, companies now also need to be aware of new changes to the ISS quantitative pay-for-performance screens for this year, primarily surrounding the incorporation of economic value-added (EVA) metrics. In this interactive panel discussion, we’ll examine in-depth current trends in granting practices and incentive design to help you understand how your company stacks up against industries and trends in the market while also providing you with tips and best practices on how to manage the competing forces at play in the executive compensation landscape this year.
Robert Slaughter, E*TRADE Corporate Services
Shane Carroll, Equilar Inc
William Miller, Choate, Hall & Stewart LLP
Nathan O’Connor, Equity Methods, LLC
Ryan Weaver, Incyte Corporation
CE Credit: CEP, CPE, W@W
June 23, 2020
1:00pm – 2:15pm ET/
10:00am – 11:15am PT
PARTICIPANT EXPERIENCE
10b5-1 Plans Come in All Shapes and Sizes
This session will provide hands on guidance on how to implement a 10b5-1 Plan using E*TRADE’s electronic platform. The session will provide an overview of the SEC rules regarding 10b5-1 Plans and their applicability to equity compensation. The session will showcase two issuers who are currently using E*TRADE’s platform.
Jeremy Burns, E*TRADE Corporate Services
Pamela Greene, Aon Equity Services
Kimberly Intrieri, Boston Scientific Corporation
Fernando Delmendo, Intel Corporation
Lindsay Levine, Wave Life Sciences Ltd.
CE Credit: CPE, W@W
3:00pm – 4:15pm ET/
12:00pm – 1:15pm PT
HANDS-ON LAB
Data Automation and API Integration
This hands-on lab will give you experience with planning and connecting your peripheral systems to E*TRADE Corporate Services tools. We will discuss approaches for transmitting data through flat files and application programming interfaces (APIs) and lead you through hands-on examples of setting up flat file integration as it relates to Equity Edge Online® (EEO) and the Client Resource Center, including scheduling data reporting from those systems to other peripheral systems or business partners. For client issuers using Workday, come prepared to see how our API integration (the only of its kind in the industry) can bring immediate results. You will leave this session knowing how to identify the best approach for your integration needs, as well as how to set it all up!
Steve Dickstein, E*TRADE Corporate Services
Andrew Barrus, E*TRADE Corporate Services
CE Credit: CPE, W@W
June 25, 2020
1:00pm – 2:15pm ET/
10:00am – 11:15am PT
REPORTING
Science and Mother Nature as a Guidepost for Compensation Setting
A recent academic study calculated the exact amount of wind drag in every position of a traditional cycling Peloton. Geese fly in a V formation, and fish swim in schools to help with dynamics and efficiency. What does this have to do with LTI and compensation setting? Can the resistance as calculated by science be extrapolated to your total rewards? Learn more about how this new academic study can be leveraged across traditional organizational hierarchies and as a validation for your rewards process. Should the scientific data be inclusive of base pay, STI, LTI, or the full rewards equation? Learn more about this innovative new study with the researchers.
Aaron Oberg, E*TRADE Corporate Services
Amaldo Ulaj, Clearbridge Compensation
Terry Adamson, BDO
Buyong Lee, Shutterfly Inc
CE Credit: CEP, CPE, W@W
3:00pm – 4:15pm ET/
12:00pm – 1:15pm PT
HANDS-ON LAB
Processing Restricted Stock Releases and Dividends
In this session, we take a deep dive into the steps necessary to process restricted stock award releases and dividends. In addition, we cover some best practices for using EEO to manage your mobile population, reconciling information with EEO reports, using the Exchange Manager files related to restricted award releases, and resolving errors that may arise along the way.
Tom Bahn, E*TRADE Corporate Services
Jasmine Goss, E*TRADE Corporate Services
CE Credit: CPE, W@W
July 14, 2020
1:00pm – 2:15pm ET/
10:00am – 11:15am PT
HANDS-ON LAB
Performance Awards A-Z
With a changing economic environment and a growing focus on corporate accountability, performance-based grants have become an increasingly popular form of equity compensation. Designing performance-based compensation programs can be a complex process that creates administrative challenges. Join us for this hands-on session, where we walk through the setup of performance awards, goal record management, metrics tracking, reporting, and expensing considerations in EEO, as well as the impact setup will have on various reports.
Robert Slaughter, E*TRADE Corporate Services
Taylor Jones, E*TRADE Corporate Services
CE Credit: CPE, W@W
3:00pm – 4:15pm ET/
12:00pm – 1:15pm PT
INNOVATION SESSION
SOC Reporting: Overview, Trends, and Case Study
The concepts covered in this session are referred to as service organization control (SOC) reports. Organizations that utilize outsourced providers should understand the various types and intended use of SOC reports, their implication on a company’s financial reporting process, the role of AICPA standards, and recent trends.
Bevely Lowe, E*TRADE Corporate Services
Akua Amoah Boateng, E*TRADE Corporate Services
Aisha Rahman, PricewaterhouseCoopers LLP
CE Credit: CEP, CPE, W@W
July 16, 2020
1:00pm – 2:15pm ET/
10:00am – 11:15am PT
ADMINISTRATION
Retirement Eligibility: Implementation and Beyond
Retirement eligibility is one of the most challenging tax processes to manage—from the evaluation of eligible participants and grants to implementation, tax collections, withholding shares, and ensuring downstream activity is tracked and reported properly.
Join us as we examine these issues and more. Additionally, we will look at how EEO automation can assist with substantially reducing manual efforts. We will hear real-life examples and solutions for administration, taxation, financial reporting, and employee engagement.
Joe Steitz, E*TRADE Corporate Services
Robert Slaughter, E*TRADE Corporate Services
Amanda Benincasa, Aon Equity Services
Kirbie Drucker, NRG Energy Inc
Sandra Garcia, Western Digital Corporation
CE Credit: CEP, CPE, W@W
3:00pm – 4:15pm ET/
12:00pm – 1:15pm PT
HANDS-ON LAB
Deferred Tax Asset Reporting
Use our new report functionality within EEO to simplify your Deferred Tax Asset (DTA) reporting process. The report combines all relevant data obtained from the Expense Allocation Recognition, Tax Benefit Reconciliation, and Valuation Disclosure Recap reports into a single pivoted workpaper with three summary and multiple detailed views for tax accountants and auditors alike. In this session, we will review how to run the DTA report, discuss the “summary” and “detailed report” views, and show how they tie to other reports previously presented to your tax departments. We will also cover the straight-line expense accrual with relief using the ratable approach, and you will learn how to add participant mobility to track DTA for multiple tax jurisdictions and countries.
Scott Wallace, E*TRADE Corporate Services
Joel Ramsey, E*TRADE Corporate Services
CE Credit: CPE, W@W
July 28, 2020
1:00pm – 2:15pm ET/
10:00am – 11:15am PT
REPORTING
Valuation ABCs
Monte Carlo is more than just a famous casino, and Black Scholes isn’t a blues duo from Nashville. Instead, these terms are key valuation techniques for estimating the fair value of equity awards. During this session, we’ll dive into the valuation of different types of awards (RSUs, options, relative TSR, and more) and how to use Equity Edge Online® to accommodate each award. We’ll cover how to develop assumptions for various models, examine the impact each assumption has on the resulting fair value, and walk through the valuation process. Estimating fair value is at the center of ASC Topic 718, and whether you’re new to the industry or just want a refresher, everyone needs to know their Valuation ABCs.
Robert Slaughter, E*TRADE Corporate Services
CJ Van Ostenbridge, Infinite Equity
Deidre Salisbury, Infinite Equity
Steve Laskowski, Prudential Financial Inc
CE Credit: CEP, CPE, W@W
3:00pm – 4:15pm ET/
12:00pm – 1:15pm PT
HANDS-ON LAB
Expense Forecasting Reporting
This session will show attendees how to use the new Expense Forecasting module and report in EEO. During this session, you will learn how to view multiple periods of net current period expense for options and awards within a single report, even including account-level or grant-level user-defined field (UDF), if desired. Additionally, we will demonstrate how to quickly create hypothetical grants to predict the expense in future periods and run comparison views for expense variance analysis. You will also see how to lock down actual and forecasted expense information so it can be referenced later.
Joel Ramsey, E*TRADE Corporate Services
Scott Harrison, E*TRADE Corporate Services
CE Credit: CPE, W@W
July 30, 2020
1:00pm – 2:15pm ET/
10:00am – 11:15am PT
ADMINISTRATION
Singing the Equity Automation Tune!
Just like the perfect harmony of all types of music, having technology sing your automation song helps you and your team run your program more efficiently. Join our experienced panel in share administration, global taxation, mobility, and the corporate issuer to discuss HR setup, grant to tax settlement, and payroll and finance. You will see how HR and payroll APIs can interface with a cloud service provider, and how commercial interfaces with tax providers drive automation to new heights.
Steve Dickstein, E*TRADE Corporate Services
Jennifer Link, KPMG LLP
Rose Hoffman, PayPal Holdings Inc
CE Credit: CPE, W@W
3:00pm – 4:15pm ET/
12:00pm – 1:15pm PT
ADMINISTRATION
Deft & Delightful Design Decision & Details
Design for equity compensation comes in all shapes and sizes. From grand, sweeping designs that involve the inherent structure of your awards to tweaking granting practices or vesting patterns. Thoughtful designs can positively impact everything from your proxy disclosure to your accounting to your employee communications to your day-to-day administration.
Join our expert panel as we discuss a broad range of design considerations and changes that can help you get the results you and your company need from your equity awards. Further, we’ll give you tips and tricks that will help you get much needed changes approved and implemented.
Keith Pietrzak, E*TRADE Corporate Services
Elizabeth Dodge, Equity Plan Solutions LLC
Deidre Salisbury, Infinite Equity
Stacy Fox, Salesforce.com Inc
CE Credit: CEP, CPE, W@W
August 17, 2020
1:00pm – 2:15pm ET/
10:00am – 11:15am PT
ADMINISTRATION
Stock Administration: The Next Generation
It’s star date 2020.817, and while we’re still waiting for the flying cars we were promised by Hollywood, the world of equity compensation and stock administration has been transformed by technological innovations and the increasing demands placed on issuers by regulatory agencies and employees alike. This session centers around the evolution of equity administration and the role of corporate issuer teams. Our panel of experts will share their views on the leading practices in equity compensation on topics ranging from automation to tax compliance to employee education. They will discuss how they have transformed the corporate issuer administration role from an equity compensation expert executing everything to a program manager that manages vendors, technology, and operational teams to meet their plan requirements. Please come ready with your questions!
Aaron Oberg, E*TRADE Corporate Services
Joseph Machewirth, Prudential Financial Inc
Sharon Orlando, Workday Inc
Jewon Wee, ISP Advisors
CE Credit: CEP, CPE, W@W
3:00pm – 4:15pm ET/
12:00pm – 1:15pm PT
INNOVATION SESSION
Financial Wellness Solutions
During this session, you will learn about financial wellness solutions that help great companies and their people thrive. The presenters will take you through a financial wellness journey for your employees. In this session, we will review student loan refinancing options, employer-sponsored student loan repayment and refinancing programs, and methods for offering an employer-sponsored 529 college savings program. Attendees will have an opportunity to learn more about E*TRADE’s full suite of financial wellness solutions. You won’t want to miss the value these benefits can bring to your company.
Jonathan Brooks, E*TRADE Corporate Services
TJ Donovan, Gradifi by E*TRADE
CE Credit: CPE, W@W
August 19, 2020
1:00pm – 2:15pm ET/
10:00am – 11:15am PT
REPORTING
EPS: Back to the Basics and Dilutives of Equity Plan Impact to Shareholders
Earnings per share (EPS) is one of the most significant pieces of information a public company has to track and disclose on a regular basis, and a company’s equity grants can have a big impact on how those numbers are reported. There are very specific requirements on how this grant impact is to be reported, but the causes of certain changes to those numbers are often a mystery. This session aims to break down the concepts of EPS, both basic and dilutive, along with the patterns that certain changes in the marketplace or within an equity plan can have on these numbers over time. This course is designed for someone who is new to equity reporting or who wants to gain a clearer understanding of how equity grants impact a company EPS disclosure.
Scott Harrison, E*TRADE Corporate Services
Stephanie Aronesty, E*TRADE Corporate Services
Jillian Forusz, Adobe Systems Inc
John Stapleton, Capital One Financial
Radostin Kanev, Equity Methods LLC
CE Credit: CEP, CPE, W@W
3:00pm – 4:15pm ET/
12:00pm – 1:15pm PT
HANDS-ON LAB
Equity Edge Online Boot Camp
This Boot Camp is a must for anyone new to EEO or anyone who needs a simple but comprehensive refresher of the system. This session covers the basics of administering your equity compensation program on our platform. In addition, we address some of the most frequently asked questions new users often have and respond to questions raised by attendees during the session.
Scott Harrison, E*TRADE Corporate Services
Brandon Ballif, E*TRADE Corporate Services
CE Credit: CPE, W@W
August 25, 2020
1:00pm – 2:15pm ET/
10:00am – 11:15am PT
ADMINISTRATION
Dancing with the SPAs: An Expert Panel Instructs on the Best Ways to Structure Your Equity Department
In this interactive session, a panel consisting of client issuers and an industry consultant discusses the various ways they waltz and tango with many partners to make their stock plans successful for all stakeholders. During this session, our experts will share proven solutions for supporting challenging administrative tasks like grant processing, grant agreements, real-time database updates, open ESPP enrollment, financial reporting, insiders, payroll, and staffing—consider this the smorgasbord of best practices! Attendees will leave with key insights for how to optimize their day-to-day tasks. Audience participation will add to the learning and fun!
Taylor Jones, E*TRADE Corporate Services
Kristi Barker, Coupa Software Inc
Mike Hom, Gilead Sciences Inc
Kathryn Randall, Opendoor Labs Inc
Laura Kreman, Qualcomm Incorporated
Henley Hom, Stock and Option Solutions
CE Credit: CEP, CPE, W@W
3:00pm – 4:15pm ET/
12:00pm – 1:15pm PT
HANDS-ON LAB
Fundamental Reporting Tips & Tricks - Report Customization & Bursting
This hands-on lab will help you take your EEO reporting to the next level. This session provides an overview of ways you can leverage report automation, advanced filtering, user-defined fields, report views, and automated data exports. You will learn about shortcuts, report formatting, dynamic scheduling, and myriad of other tools to help you save time and reduce risk. This session will also provide a brief overview of new reports that have become available and will highlight the basics of the EEO Report Wizard.
Taylor Jones, E*TRADE Corporate Services
Jasmine Goss, E*TRADE Corporate Services
CE Credit: CPE, W@W
August 27, 2020
1:00pm – 2:15pm ET/
10:00am – 11:15am PT
REPORTING
Auditors Anonymous: What Stock Plan Administrators Need to Know
Demystify your annual audit process by learning what happens behind the scenes after you make a data request and forward documents. You’ll also gain insights into audit practices and objectives for stock compensation that are sure to make your life easier next audit season. The panel will include financial reporting and stock plan administration tips, and valuation professionals (all recovering auditors) will share their experiences.
Stephanie Aronesty, E*TRADE Corporate Services
Janette Werden, ACCO Brand Inc
Daniel Coleman, Infinite Equity
Robin Schroeder, Marathon Petroleum Company
CE Credit: CEP, CPE, W@W
3:00pm – 4:15pm ET/
12:00pm – 1:15pm PT
ADMINISTRATION
Have It Your Way: Equity Edge Online Automation with Flat Files and APIs
Are you thinking of ways to streamline your processes and make your day-to-day life more efficient? Understanding how EEO can interface with different third-party HRIS and payroll systems is a great starting point. EEO is so robust that it can handle standard flat files, but now it can also integrate with APIs, including Workday. Join us for a panel session where you will gain insight and hear experiences from current EEO clients who have gone through large-scale system migrations and leveraged both flat files and APIs to help optimize the overall equity experience. The session will not only focus on how to gain efficiencies through the use of inbound and outbound file automation, but also discuss the testing and rollout methodologies employed to ensure success.
Steve Dickstein, E*TRADE Corporate Services
John DeMeo, Cree, Inc.
Yvonne Brazil, Okta, Inc.
Tricia Walters, Prudential Financial, Inc.
CE Credit: CPE, W@W
E*TRADE Financial Corporate Services, Inc. is located at 3 Edison Drive, Alpharetta, GA 30005.
Some of the content for E*TRADE Directions 2020 will be provided by third parties not affiliated with E*TRADE Financial Corporate Services, Inc. or any of its affiliates. No information contained therein will be endorsed or approved by E*TRADE Financial Corporate Services, Inc. or its affiliates and E*TRADE Financial Corporate Services, Inc. and its affiliates are not responsible for the content.
E*TRADE Financial Corporate Services, Inc. reserves the right to limit attendance at its own discretion.
This is not an offer to sell or a solicitation of an offer to buy securities, products or services, by any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation.
The E*TRADE Financial family of companies provides financial services that include trading, investing, banking, and managing employee stock plans.
Employee stock plan solutions are offered by E*TRADE Financial Corporate Services, Inc.
The laws, regulations, and rulings addressed by the products, services, and publications offered by E*TRADE Financial Corporate Services, Inc. and its affiliates are subject to various interpretations and frequent change. E*TRADE Financial Corporate Services, Inc. and its affiliates do not warrant these products, services, and publications against different interpretations or subsequent changes of laws, regulations, and rulings. E*TRADE Financial Corporate Services, Inc. and its affiliates do not provide legal, accounting, or tax advice. Always consult your own legal, accounting, and tax advisors.
©2020 E*TRADE Financial Corporation. All rights reserved.